Levis Creates WaterLess Jeans

We finished building it and hand painting the logo on it last night, it is an amazing 18′ tall gorgeous piece of work. I applaud the efforts of Levis, way to go.Now, we sleep. In an effort to promote water …

The Perfect Tree – Inspired by Recycling

Every year I get so upset about the dead trees mid January lining the sidwalks in body bags. I decided to start a little side company, partly because I needed an inspiring side project and partly to do something helpful …

Vintage Paint by Numbers

The big project of the season for me has been the production and distribution of a life sized paint-by-numbers forest for each window in the Levi stores. The inspiration was vintage paint by numbers artwork. We printed the artwork on …

Inspired by Saul Bass

I saw these amazing posters by Hexagonall and thought of you, Saul. In a world of over-photoshopped imagery, these came as a breath of fresh air.

Inspired by the Quilts of Gee's Bend

I recently finished one of the most personally fulfilling projects that I have ever worked on. I was asked to make 65 American flags at 4′ x 6′ out of recycled Levi’s jeans, one for every store. The project was …

Just the Tip: More Pictures of Dalton Ghetti's Work

[Ed. note: Steven Heller also discusses the work of Dalton Ghetti in today's Daily Heller. What are the odds two Imprint contributors would write about the same guy on the same day?] I usually have the attention span of a …

120 Blind Mice

I was recently asked to make 120 felt mice to sprinkle in the Levi’s windows. Of course, I have never felted, so I knew this would be a good one. It was more challenging than inspiring, but both have a …

Inspired by TeePees

The perfect design A while back I stayed in a teepee while on vacation and it was the best sleep I have ever had. I could have just been really tired which would not be crazy but I like to …