Sagi Haviv, Tom Geismar and Ivan Chermayeff share authoritative information in regards to identity design, gleaned from their work on iconic trandemarks, in their book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. In this blog series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv.


Talking Heads

We may be on the verge of losing our letterheads, but even in the digital space they still have relevance. Here are a few Steven Heller found in Rome.


Ned Ryerson Would Be Proud

If you were insured for anything during the early 1900s, you'd get a special bonus: flamboyant typography. Steven Heller looks at the golden age of insurance policy design.


When to Wordmark?

Sagi Haviv explores the benefits and drawbacks to choosing a wordmark over a symbol in identity design.


Cuba Libre

Designer Gerry L'Orange recently returned from a trip to Havana, where he surveyed classic Cuban street type.


Start Up Right

Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.