Identify

Sagi Haviv, Tom Geismar and Ivan Chermayeff share authoritative information in regards to identity design, gleaned from their work on iconic trandemarks, in their book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. In this blog series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv.

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Start Up Right

Most design firms shy away from creating identities for start-ups. Find out why Chermayeff & Geismar & Haviv takes great pride in this type of client work. Plus, meet three entrepreneurs behind such ventures.

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To Abstract Or Not Abstract?

Sagi Haviv explores his firm's past in pioneering the abstract logo and discusses whether or not to implement abstract concepts. To illustrate his point, he takes you behind the scenes of bold identity projects, such as Conservation International (shown above).