Chwast's Quote: Words of Wisdom from Seymour Chwast (and Tom Geismar)

A notable quote from Tom Geismar, number 46 in a weekly series. Submit a quote in the comments (or on Twitter or Facebook), and it will be considered for a future column.

For more Tom Geismar, check out Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar.