History For The Price Of Peanuts

I can’t say I think of Planters’ Mr. Peanut as a source of historical data, but this colorful little “Paint Book” from 1935 would seem to indicate otherwise. “Story And Paint Book — Some Of America’s Famous Men” is evidently a follow-up series to a similar publication they offered depicting all the Presidents Of The United States from Washington to F.D.R. You’ll see an explanation in red type at the bottom of the middle spread answering any questions as to why none of the U.S. Presidents are included as “Famous Men.” In their words, “We, therefore, ommitted (sp?) the Presidents to avoid any duplication.” Safe to say we shouldn’t depend on Planters as a source of grammatical data. On top of this error, they saw fit to duplicate four of the personalities (Benjamin Franklin, William Penn, Henry Ford, and Admiral Peary) in the publication. I chose to ommmittt them while editing the scans. . . We DO learn from this premium that the company’s original name was “Planters Nut & Chocolate Co.”

The booklet is 10.5″ X 7.5″ and 32 pages long, and I can find no credit for the illustrations. Perhaps Mr. Peanut did them all himself ? How “Walt Disney” of him !

Planters booklet 001

Planters booklet 002

Planters booklet 003

Planters booklet 004

Planters booklet 005

Planters booklet 006

Planters booklet 007

Planters booklet 008

Planters booklet 009

Planters booklet 010

Planters booklet 011

Planters booklet 012

Planters booklet 013

Planters booklet 014

Planters booklet 015

Planters booklet 016

Planters booklet 017

Planters booklet 018

Planters booklet 019

Planters booklet 020

Planters booklet 021

Planters booklet 022

Planters booklet 023

Planters booklet 024

Planters booklet 025Planters booklet 026

Planters booklet 027

Planters booklet 028

Planters booklet 029

Planters booklet 030

Planters booklet 031

Planters booklet 032Featured Resource: Adobe Digital Publishing Suite Collection

adoberesourcepack-featuredLooking to create apps or connect with your audience through mobile and tablet design? Check out this collection of online learning opportunities for one low price. Learn more about the Adobe Digital Publishing Suite Resource Pack.

 

Related Articles:

ADD A COMMENT

1 COMMENT

  1. This piece is funny for several reasons (good catch on the misspelling!), but I find it interesting that Planter’s put out great content marketing long before “content marketing” was a buzz word.

    Great piece, thanks for sharing!

    Erica