Logo updates occasionally approach the random and arbitrary, so it’s nice to an updated logo that hints at its past, but makes all the right upgrades. This is the case in VBAT’s redesign of the Brand Beir logo. The firm keeps the striking, blackletter typeface of the name and nearly discards the rest, resulting in a clean, streamlined logo that stands alone quite well. Take a deeper look at the transition here. Via Brand New.