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If you’ve never said “wow” upon being handed a business card, then chances are you haven’t met RDA winner 3 Advertising‘s client Michael Barley. 3 Advertising, a firm in Albuquerque, NM, integrated the client’s own impressive photography into detailed business cards, complete with elegant typography. As a whole, last year’s entries out of the Southwest Region left an impression on regional judge Doug May, and 3 Advertising’s photography business card design is likely having that effect on many other people still today.