05/22/2014: Pointer Brand Branding

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Print‘s Regional Design Annual judges are looking to discover top talent to be featured in this year’s RDA. Judges include Debbie Millman, Jessica Helfand, Caleb Bennett, Joseph Duffy, Alexander Isley and Michael Vanderbyl. Enter today.


Out of the New York Region comes RDA-winning Dan Blackman, a multi-disciplinary design firm specializing in branding, design, art direction, and illustration. The firm utilized those specialties when Jack King of Pointer Brand clothing out of Bristol, TN, asked them for a brand refresh. Pointer Brand is a hardy, family-owned business whose clothing is 100% made in the U.S.. Dan Blackman used black-and-white photography, textured materials and no-nonsense typography in the identity and branding design to reflect those characteristics. Check out Dan Blackman’s other projects here.

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