2011 NVA Winner: Dong Wei

By the Print staff

Title/Type of Work: Art Director
From: Shanghai, China
Lives in: Shanghai, China
Age: 28
Education: The One Academy of Communication Design, Malaysia

The Chinese artist Dong Wei says she feels a calling to dedicate part of her life to supporting China’s young creative culture, to help to amplify the voice of her generation. Big words for someone so young herself but with seven years in the creative industry under her belt, Wei says, “I am ready to make a break with my old world and old ways. I crave to open up to different influences and new experiences, to rethink myself, and focus my energy on strictly fine art projects. My aim is to evolve into an artist and directly pursue my true passions while I’m still young.”

Wieden+Kennedy Shanghai, wax.

As art director for the advertising firm Weiden+Kennedy in Shanghai, Wei says she has the opportunity to use her position as an amazing platform to build bridges with local creative communities, collaborate with many inspiring artists and talent from various fields, and, most importantly, to “keep art as a central part of my daily life,” something she learned from her mentor Frank Hahn, W+K’s former creative director. “He was not only interested in doing exciting client work but always encouraged me to pursue independent art projects, a great way to keep my mind open and fresh.”

Shanghai E-Arts Festival.

She explains that she is not only interested in 2-D visual work “but also 3-D projects in many different mediums such as fiberglass, porcelain, soft toys, plastic, clay, and more. I also love playing with contrast between different things such as black and white versus color, sweet versus dark, traditional inspirations versus modern styles.” Wei says the future holds more travel. “I’ve found that experiencing the world is an amazing way to get inspired,” she says. “There is an old Chinese saying that goes, “‘To go 10,000 miles is worth more than reading 10,000 books.’”

I am ready to make a break with my old world and old ways. I crave to open up to different influences and new experiences, to rethink myself, and focus my energy on strictly fine art projects. My aim is to evolve into an artist and directly pursue my true passions while I’m still young.

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