Bob Gill‘s ideas have triggered many a design and advertising campaign. They have also prodded many a design student. At 80 he has published Bob Gill, so far., a collection of work and notions designed to make people think about design. The title suggest his ability to transcend time and space. And his temerity is summed up in the last statement on the jacket of this volume:
One other thing. . .
No matter how many times your amazing, absolutely brilliant work is rejected by the client, for whatever dopey, arbitrary reason, there is often another amazing, absolutely brilliant solution possible.
Sometimes it’s even better.