Button Down Style

I went to a bar mitzvah once, a long time ago, where they handed out madras yarmulkas with little belts in the back. At the time I went to prep school and was wearing Brooks Brothers button down shirts, blue blazers and penny loafers, so I was mighty impressed by the liturgical fashion statement.

I eventually – and happily – overcame the obsession for bland Brooks Brothers and J. Press, but a new book, The Ivy Look by Graham Marsh and JP Gaul, has got me longing to return to those plaid bowties, Gant shirts, Paul Stuart corduroy vests and Van Huesen “Coloray” polos.

Even if you don’t hanker for the Ivy look, the Ivy book is a fine record of “Classic American Clothing” and the days when looking spiff was as neat as being hipster cool.

One thought on “Button Down Style

  1. RWordplay

    Dear Steven,
    Apropos of these ads:
    I’ve written a few comments on a few of your daily column but I’m writing today to see if I can’t persuade you to answer a few questions I have  for my new book on Copywriting: “Copywriting in the Age of Distraction.” This is my second book on the subject, my first Kiss & Sell: Writing for Advertising was published in 2004 and reissued in 2006, as well as translated into Spanish.
    Because I consider advertising, graphic design, industrial design, and for that matter, even entertainment and sadly, journalism, too, merely different disciplines that fall under the general category of media, I would very much like to hear your thoughts on the use of language in the commercial arts.  The book will be published by Thames & Hudson and is scheduled for Spring 2012 release.
    Enough for now, except to say I hope we have the chance to have a chat, and the sooner the better, and, of course, to also wish you a very happy New Year.