Designer of the Week Morgan Prenger has a passion for branding. And popcorn. Can you imagine how excited she was when presented with the opportunity to create a popcorn brand? Read on to hear all about this favorite project of hers and more.
Name: Morgan Prenger
Name of Company: GE Digital (UX Visual Designer) / Freelance
Location: Bay Area, CA
Website: www.morganprenger.com
Design school attended: University of Cincinnati, College of Design, Architecture, Art and Planning (DAAP)
How would you describe your work?
Woof—that’s a ruff one. My portfolio is a mixed bag. As a young designer, I’m eager to grow my body of work and expand my repertoire; I need to keep challenging myself. I have my comfort zones (I relish in brand design), but I’m continually nudging myself to try something new. My portfolio is a work in progress. It always will be!
Where do you find inspiration?
Everywhere—no seriously, everywhere! I kid you not, I’ve been inspired by things as mundane as Chinese takeout. While I’d like to say there’s a magic formula for great ideas, I just haven’t found it. Stay curious, and keep your eyes peeled. Also, if you find this magic formula, call me!
Who are some of your favorite designers or artists?
Alex Proba, Tina Roth Eisenberg, Jean Jullien, Michael Bierut, Aaron Draplin, Jessica Hische, KT Meaney, Rick Valicenti
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Do you have a favorite among all the projects you’ve worked on?
I cannot express how passionate I am about popcorn. I was on the popcorn kick, long before it was trendy. [I am the OG of popcorn]. The opportunity to create a popcorn brand, Popii Popcorn, was far and wide one of my favorite projects. It combined brand identity, packaging and environmental graphic design. It presents popcorn in a way it’s never been approached before, and a lot of creativity went into the effort. I had a lot of fun!
Is there a project that stands out to you as having been the biggest challenge of your career so far?
My current work at GE Digital is pushing me in ways I’ve never been pushed; the domains are incredibly complex, and I’m loving the challenge. Design involves creating things that not only look good, but also work good. The strategy is just as important as the visual.
What do you hope to accomplish in the future?
Growth. I don’t believe in peaking!
What’s your best advice for designers today?
When in doubt, sketch it out! Don’t underestimate the power of a doodle.
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