Recently in Holland there appeared a series of ads designed by Doom&Dickson for a HEMA’s push-up bra, using this tagline:
A push-up bra that gives you 2 cup sizes extra. Modeled by Andrej Pejic. A man. So imagine what it can do for a woman.
Andrej Pejic, male model from Bosnia, is from my neck of the woods and is also known as “the prettiest boy in the world.” In the fashion industry, where a small percentage of female models succeed, Andrej is widely accepted as one of the top super-models by fashion and mainstream media (See covers below).
When you find out he is a man, does he becomes less beautiful? If so, does that challenge your thinking about beauty?
Resources Recommended by Imprint