Get Them While They Are Young

Indoctrinate children early and they could be ideological slaves forever. These are covers from the 1940s for the Croatian UstašaCroatian Revolutionary Movement — magazine for children. Not unlike a scouting magazine in democratic countries, they are designed to sell the allure of authoritarianism. The ideology of the movement was a blend of fascism, Nazism, Croatian ultranationalism, and Roman Catholic Clericalist Fundamentalism. The Ustaše supported the creation of a Greater Croatia and fought for a racially cleansed Croatia, promoting genocide against Serbs, Jews and Roma people.

The word ustaša (plural: ustaše) is variation of the word ustanik, derived from the verb ustati (meaning rise up).

The youth organization of the Ustasha Movement formed on 4 November 1941. The Ustaška Uzdanica (Utasha Trust) was divided separately for male and separately for female — covered age 7 to 11 — in primary schools produced the magazines shown here.

(Thanks to Mirko Ilic)

 


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8 COMMENTS

  1. All published material for children is up for this sort of discussion and reflection . . . some would find religious publications for children to be nearly as disturbing as these images/publications, because they too are created with an eye for indoctrination, even if it is more widely acceptable indoctrination. Even Saturday morning T.V. ads (which I believe are subject to regulation of some sort) are up for this type of review.

  2. Design is a tool that can be wielded by good or evil, formally these are beautiful, but ideologically they are disgusting. A designer should always know the ends, and not only the means. Thanks for sharing Steven!