You can’t tell an album by its cover. And you can never predict what Bob Dylan is really doing next. His latest album, Tempest, is amazing—possibly the best in decades (especially the title song, a rambling historical ballad about the Titanic disaster). But the album cover is feeble and amateurish. The undistinguished hand-lettered script reminds me of 1970s disco albums, and it is dropped out of a dark red duotone Shutterstock photo of a sculpture. If it wasn’t Dylan it would be a disaster.