Heavy With Goodness

We see them everywhere, point of purchase display is a huge marketing industry. Some are clever, others not – rather most are not. The idea is to get consumers at the counter to buy on impulse. Just showing the product is a no-brainer, but add a little comedy and the world is the seller’s oyster, so to speak.

These made for Richardson’s “Maid of Honor” Fruits and Syrups (c.1948) are aimed at those with sweet teeth at the soda counter. The characters are as sweetly as their confections. So whether young or old this soda jerk and his little customer are designed to whet the appetite of trigger happy taste-buds. And what about the slogan . . .

“Heavy With Goodness,” eh?

Heavy with Goodness

Lemon Soda

Pineapple Sundae

Cherry Sundae

7 thoughts on “Heavy With Goodness

  1. YeseniaCochran

    People are very concerned. Green noted that snowstorms are hardly rare in Rochester. But here is the first big one, he said. And it’s happening at Christmas. The weather system, which started over the weekend, wreaked havoc on Christmas. It knocked out power to tens of thousands of people and was blamed for at least five deaths. In Enola, Ark., two toddlers were killed should a car lost control on an ice-slicked highway and spun into oncoming traffic, state police said. Wind-toppled trees killed a pickup truck driver near Houston, Texas, and a 53-year-old man in north Louisiana. NBC affiliate KJRH reported that a 28-year-old woman was killed in a crash for a snowy highway near Fairview, Okla.

  2. LorenaVinson

    We fully expected your National Rifle Association in order to hold a new press conference this specific morning which would probably guide blunt a momentum regarding gun control legislation now building with Washington: to help solemnly shell out tribute in order to all those lost during Sandy Hook; to help pledge to help work having many sides to avoid that through taking place all over again even though subtly trying for you to shift the particular dialogue extra in direction of mental health problems and also, heck, maybe video games far too. It would probably help make your NRA appear to be reasonable, and troubled, in addition to give hesitant members involving Congress a few comfort with sticking towards the NRA line. As an alternative, NRA Vice President Wayne LaPierre unloaded any thirty-round magazine of crazy.

  3. Chaz DeSimone

    Steven, thank you for the memories! I used to design pop displays when the design studio was in constant flux – moving from the drawing board to the stat cam, to the gluing and laminating room, to the first aid cabinet after slicing our fingers with the xacto, and back to the drawing board to fix the typos. Today it’s just getting a fat ass sitting in front of the monitor all day (but still enjoying the process of design).
    You brought back some wonderful memories – and these images are true eye candy! (I’m going to steal the idea of a pop display for one of my AmperArt posters entitled “New & Improved.”
    I’ve received a few subscriptions to my AmperArt series from imprint, and greatly appreciate it. Check out the project: Free AmperArt Posters: common phrases & unique ampersands.