Launching El Tiempo's iPad App

On the heels of the recent redesign of El Tiempo, Columbia’s daily newspaper, we also launched El Tiempo’s iPad app, which offers different ways of looking at the issue of “updates” for iPad apps by offering two editions every day: morning and evening, adjusting to the two news cycles as opposed to constant updates for breaking news.

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El Tiempo’s door screen.

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This screen shows the various saved editions that can be accessed.

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Here the user has a choice of reading a morning or evening edition of El Tiempo.

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An internal screen from El Tiempo.

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The look and feel of the newly designed El Tiempo carries through to online and iPad app.

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This is the home page of eltiempo.com.

While still working through a series of necessary tweaks, the app is a model for what I call the concept of “editioning for apps.” (In fact, I experienced some trouble downloading yesterday’s evening edition, as it took longer than normal. These are the usual early technical glitches that I know will be solved soon)

Indeed, a much debated topic in news app development is the frequency with which they must be updated.  I have stated my position on the topic earlier that the app is a medium for relaxation and not for constant beeps and updates. However, I understand this is an issue that has two strong sides for debate.

In the case of El Tiempo—as I was involved with the early stages of creation for the app—I proposed the idea of editioning, nothing new if you are a journalist of a certain age and remember when US newspapers had morning and evening editions, and sometimes even three a day.

I know. I was working as an intern at the now defunct The Miami News, which had a lunchtime edition that hit the streets of downtown Miami just about noon, followed by a home edition around 6 pm. It was a way of refreshing the news offering for certain audiences at specific times of the day. The lunchtime edition was quite visual, tons of photos, big ones too, so if you decided to sit in a park bench and contemplate the bay of Biscayne, you could have a quick sampling of the news, mostly through photos, while eating your sandwich.

As the El Tiempo crew gathered in August to plan the app, I was in Bogota working on the rethinking of the paper’s print edition. I participated in the planning sessions and suggested that El Tiempo would be an ideal publication to have perhaps three daily editions: morning, lunchtime and evening. The idea took off, and after some tryouts we decided to do two daily editions a day: morning and evening, which is the one you see here.

It is a concept I believe in and which you will see soon on three other apps in which I am participating.  Each will do it differently, but the “time” and “updates” elements are based on the same principle. Stay tuned for those case studies which are likely to happen between the end of this month and end of January 2011.

*All of Mario’s posts appear courtesy of The Mario Blog.

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3 COMMENTS

  1. Thank You for this article. 
    And Thank you very much to Ms. Felipa Sheffield for noticing and commenting on the misspelling of the country’s name