Mad Woman

Yesterday on The One Club website I learned that Phyllis Robinson, advertising’s pioneering Mad Woman, had passed away. She was 90. I asked George Lois to comment:

“Along with Bob Gage, they were the first modern art director/copywriter team as envisioned by Bill Bernbach when he started Doyle Dane Bernbach in 1949. As such, Bob Gage was the first modern art director in advertising, and Phyllis Robinson was the first modern copywriter.”

“Phyllis Robinson was the antithesis of Mad Men’s history of women in advertising in the 1960s – indeed, at least half of her copywriting staff were talented women. And she ran a happy, but tight ship. She reviewed almost all work done by her copy staff (Bob Gage basically never checked the work of the art directors until it was produced).”

In the male dominated Madison Avenue, Robinson, who was Doyle Dane Bernbach’s copy chief, worked on some of the wittiest campaigns produced during the Creative Revolution, Ohrbachs, Levy’s rye bread and Polaroid. And she developed the concept of “the me generation” for Clairol.

For and excellent biographical snapshot read Ann Cooper here. For a 1971 interview go here.  And to sign the New York Times obituary guest book go here. Ms. Robinson is also featured in Art & Copy.

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