Have You Forgotten Your Manners?

Richard H. Cutting (1912-72) was the actor who played the miniature  “Manners the Butler” in the Kleenex Napkins commercials, created in 1957 in Chicago for Kimberly-Clark Corporation. The use of trick photography made Manners appear only inches tall, but full of spunk. Here are a couple of the dozens of spots — a forgotten classic from 1958. GRACIOUS ME” and “TV DINNER.”

"Honey, how can I enjoy TV dinner with slippery napkins?"

“Honey, how can I enjoy TV dinner with slippery napkins?”

Manners promises these napkins don't fall off the lap.

Manners promises these napkins don’t fall off the lap.

For more Steven Heller, check out Design Humor: The Art of Graphic Wit‚ one of the many Heller titles available at MyDesignShop.com.