MoMA iPhone Application

The Museum of Modern Art iPhone app is now available, and free! First off, full disclosure, I work for MoMA. Secondly, I did not work on this app, our brilliant digital media department expertly crafted it (Spencer Kiser doing the real heavy lifting).

What I find most interesting about this app is its simplicity aiding in my discovery. The MoMA app, right now, does not have too many extras that don’t already exist on But embarrassingly, within one minute of playing with the app, I began discovering more about our design collection than I ever did on a desktop or laptop computer. Call it intimacy (or design) but something made me dig, and in digging I found my new five favorite typographic pieces in MoMA’s collection (this list will change, as it often does, as I keep exploring).

I (Heart) NY concept sketch
Milton Glaser (American, born 1929)
1976. Ink and tape on paper envelope, 2 7/8 x 3 5/8″ (7.3 x 9.2 cm). Gift of the designer

An die Freunde des Lumpenballs!! Das Sommerfest der progressiven Künstler ist am Samstag den 14. Juli
Franz Wilhelm Seiwert (German, 1894-1933)
1928. Letterpress, 5 3/4 x 4 1/8″ (14.6 x 10.5 cm). Jan Tschichold Collection, Gift of Philip Johnson

Ausstellung Antik + Modern
Max Bill (Swiss, 1908-1994)
1935. Letterpress, 39 1/4 x 27 1/4″ (99.7 x 69.2 cm). Gift of the designer

München 1972
Otl Aicher (also known as Otto Aicher) (German, 1922-1991)
Printer: Rehm, Munich. 1972. Lithograph, 46 3/4 x 33 1/16″ (118.8 x 84 cm). Gift of the designer

LIFE – Reach for the Skyline
Dennis Wheeler (American, born 1935)
1963. Silkscreen, 45 1/2 x 59 1/2″ (115.5 x 151.1 cm). Gift of Time, Inc.

August Heffner, Imprint: Print Magazine's Design Blog, Typography

About August Heffner

August Heffner is a graphic designer, art director, educator and illustrator. He was born in an antique store in St. Louis, MO and moved to New York City to work for his design heroes Matteo Bologna and Stephen Doyle. For awhile he worked for a really, really big branding firm. He is now a design manager at The Museum of Modern Art, the art director of Diner Journal as well as an illustrator and educator.

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