China is changing at such a rapid pace, the old socialist realism and patriotic romanticism of the ’50s through ’80s is receding from memory and practice. Occasionally, I find relics of that past, such as these examples.
The Annual is seen by thousands of creative professionals and is an essential resource for art directors and studios. But we wouldn’t want to take our word for it! Here, past RDA winners share their experience with the competition, their reasons for entering and how it has helped them to grow their business and raise their own profile in the design world.
When dealing with a legacy identity, even the most incremental change can have a dramatic impact and should be heavily considered. See real-world examples of how design firm Chermayeff & Geismar & Haviv has strategically evolved top brands — both subtly and boldly — including one that had a famous mark designed by Saul Bass.