Both U.S. political parties are playing politics with food aid. And Oxfam America is angry. Their recent advertising campaign, created by Hill Holliday, USA, “Tell Washington to Stop Playing with Food Aid,” takes a non-partisan/non-gender stance against the stubborn donkeys and elephants who fill the pockets of special interest groups when they should be “helping to feed millions of starving people.”
Moodily photographed, the campaign features brilliantly costumed antagonists dancing at “a party for Republicans and Democrats.” Apart from the beautiful craft, the striking message is stomach-turning.
Advertising Agency: Hill Holliday, USA; Chief Creative Officer: Lance Jensen; Creative Director: Rob Rich; Art Director: Rafael Segri; Copywriter: Ben Huser; Photographer: Timothy Saccenti.