Romania Romania Romania

When I think of Romania (Rumania), alas I think of this song in Yiddish by Aaron Lebedeff (you’ll need to click to play). I also think of Saul Steinberg, who left Romania in the 30s and brought with him to America a native sense of the absurd. Now, thanks to the typographer Ovidiu Hrin from Timisoara, I’m thinking of Romania in terms of its Cold War design. He writes:

A couple of Romanian designers (living & working in Bucharest) have launched a brilliant book about Romanian graphic design (1930’s – 1990’s), I bought a copy instantly for you and want to send you one asap as the information I saw there was flabbergasting even for me.

Graphics Without Computer: 50 Years of Modest Achievements by Atelierul De Grafica, with essays by Vivana Iacob, Calin Torsan and Mihai Tudoroiu, is a fascinating collection of commercial, government, and industrial posters and other graphics. Some of it recalls the Socialist Realism of the Iron Curtain, others suggest the influence of Polish and Czech design that through wit and abstraction bypassed the censors.

Much of the material came from “frequently exploring the sites of various important Romanian factories,” say the authors, “today fabulous ruins and wastelands. . . Coming from stifling Bucharest, visually speaking, the fragments of letters and posters we found there seemed so well made. We tried to find out more about the idea of their being ‘well made.” And that’s where the idea came from to rummage through Romanian graphics in all its variety. We discovered how the profession of graphic design also existed in the workshops of factories and other institutions, not just those of the Union of Fine Artists. . .”

To order the bilingual book,  you might try here (remember Romanian is a romance language).

(See all Weekend Daily Heller posts here and here.)

5 thoughts on “Romania Romania Romania

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  4. anita

    in 2009, when I was living in Romania, Transylvania, I did an essay on contemporary graphic design in Ro. but as it turned out, there was almost none, no one wanted to talk about it and in terms as we know it (western graphic design) almost didn’t exist. there was enormous need for it, interest from the students, but not a lot of design courses, maybe two or three in the whole country, of course, there was much more graphic arts, classic art and advertising courses. I was attending DTP class where they asked us to do some spoofs on commercials which I thought was ridiculous so I refused to go there. but anyhow … they deffo had a totally different take on “what is graphic design”.