Susan Reinhold is the poster dealer and the other half with Robert Brown of Reinhold Brown Gallery. Andy Warhol was the father of Pop Art and a good friend of the almighty dollar. A new book, Andy Warhol: Making Money (Skira-Rizzoli) shows the evolution of Warhol’s famous dollar sign, which he drew in a notebook “that he gave to Susan’s daughter Berkeley in 1981,” Brown tells me. “It illustrated both the way Warhol thought the conception through and the evolution of what one can also consider as a work of design.”
The paper over boards design, which is almost like an over-sized flip book, contains a narrative by Berkeley Reinhold and introduction by Deborah Harry who notes, “These drawings remind me of the playful side of Andy, a generous and kind friend, always a wonderment of everything he encountered.” In another brief essay by Vincent Fremont, Warhol says, “American money is very well designed, really. I like it better than any other kind of money.”
More of the story, as Bob Duggan wrote on the Big Think blog goes like this:
“Hey, Kiddo.” When she was a young girl, Berkeley Reinhold [daughter of John Reinhold and cousin of critic and curator Henry Geldzahler] would pick up the phone and hear Andy Warhol greet her with those words. Although he was calling for her father, a close friend, Warhol would take the time to talk to Berkeley about what she and her friends were interested in. “She was Andy’s window into the younger generation,” explains Deborah Harry in her preface to Andy Warhol: Making Money, a facsimile edition of a unique art book that Warhol created for Berkeley as a Christmas gift.”
And from Berkeley Reinhold’s essay:
“When Andy called, he would want to know what was happening, what was hot, what were the kids at school wearing, who were the movie stars they liked, what music I was into, and what were we all talking about. . . [One day, Berkeley shared an idea with Warhol] “to send one U.S. dollar bill to one hundred artists and ask them to comment on the relationship between art and money by using the dollar bill any way they wanted.”
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