When we announced last week that we were changing the name of “PRINT” magazine to “DIGITAL,” we were (understandably) met with a mix of shock, celebration, outrage and many, many, many questions from our readers. Some of these questions centered on the new identity system that our designers worked on for the past eight months leading up to the big switch (which, as you’ll notice, we are still in the process of implementing across our full portfolio of properties).
Before Armin Vit scoops us on Brand New, here are some of the wordmark studies we conducted over the last year. The directions were many, the test logotypes innumerable, the opinions of our staff strong, but we think you’ll appreciate where we finally landed: A mark that reflects the new direction of the brand, pays homage to the past, and keeps us on trend. Onward into the bright, pixelated horizon.
THE 2016 PRINT REGIONAL DESIGN ANNUAL: DEADLINE TODAY!
Boost your work. Get discovered. Get the recognition you deserve. Get in the PRINT Regional Design Annual: The competition that stands apart and defines the design industry. Enter the 2016 RDA today for a chance to be featured among the country’s best design work in Print magazine! Deadline: April 1. Judges: Jessica Walsh, Timothy Goodman, Marc English, Bill Grant, Gail Anderson, Jennifer Morla.