The Perfect Landing Page?

The people over at formstack have decided they know what makes a perfect landing page. What do you think?

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  1. Us type nerds will say that gotham was the reason Obama won the election, he used it frequently during his campaign…Im not sure but I think its a fairly new typeface from around 2001 printed first in an article in FHM, but i might be wrong…

  2. All great suggestions for a landing page, but it’s missing one thing: the element of surprise. If every landing page used this formula, the internet would look pretty boring. I would argue that in some cases, an unusual design and/or feature on a landing page could be more effective than following a formula. But this is a great tool for designers and developers to use as a conversation-starter with their clients.