The Perfect Landing Page?

The people over at formstack have decided they know what makes a perfect landing page. What do you think?

7 thoughts on “The Perfect Landing Page?

  1. Victor Ginsburg Muller Post author

    Us type nerds will say that gotham was the reason Obama won the election, he used it frequently during his campaign…Im not sure but I think its a fairly new typeface from around 2001 printed first in an article in FHM, but i might be wrong…

  2. Katy

    All great suggestions for a landing page, but it’s missing one thing: the element of surprise. If every landing page used this formula, the internet would look pretty boring. I would argue that in some cases, an unusual design and/or feature on a landing page could be more effective than following a formula. But this is a great tool for designers and developers to use as a conversation-starter with their clients.