The Psuedo-Science of Adverts

Anyone who says that the mid-1950s Creative Revolution (The Big Idea epoch)  was merely a semantic change in the way advertising was practiced, should look below. Try to find the creative in this primer of persuasion.

The advertising industry, which Edward Bernays suggested was the propaganda ministry of the nation, sought whatever scientific means it could to guarantee success. Capitalism runs on commerce, so psychology, as Aldous Huxley has written, was employed early in the 20th century and adopted for better or worse in the postwar era.

adverts 10

Freud was the Mad Men’s best friend.

What everyone wants and advertising must exploit.

What everyone wants and advertising must exploit.

More fundamental wants and desires.

More fundamental wants and desires.

Advertising is a science?

Advertising is a science?

What's that in his hands, rope and bat? Hmmmmm.

What’s that in his hands, rope and bat? Hmmmmm.

Aspiration, inspiration, perspiration.

Aspiration, inspiration, perspiration.

Women: Consumer and allurer. . .

Women: Consumer and allurer. . .

Beats me . . . !!!

Beats me . . . !!!

Truth. You want the truth, I'll give you the truth!

Truth. You want the truth?! You can’t handle the truth!!!

Let's review. Got it? Got it!

Let’s review. Got it? Got it!

2 thoughts on “The Psuedo-Science of Adverts

  1. Steven Heller Post author

    Excellent question. Psychology is a science, but the application is, in my opinion, bogus to lure in the client through the jargon-bait.

COMMENT