The Seat of Power

How America’s everyday wares are promoted and merchandized is both odd and wonderful. A novel or play could be (and probably has been) written based on the brainstorming sessions that advertising executives had back in the 40s and 50s. Indeed, I almost forgot about Mad Men (which starts again in late March).

Just imagine the men in the grey flannel suits sitting around a conference table pitching ideas for Federal, the original “Lifetime” toilet seat. The guy who came up with the “Lifetime” tag must have seen a little extra scratch, bonus-wise.

But these days, no doubt, consumers are not looking for a lifetime seat. In fact, far from it. Health concerns are as important as, if not more than aesthetic pleasures. Just read this from another “federal” (agency, that is).

Methicillin-resistant Staphylococcus aureus (MRSA) and vancomycin-resistant enterococci (VRE) infections have become increasingly prevalent and pose a severe threat.


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