Trick or Treat? Treat!

Happy Halloween. Let me show you the treat I got today. No tricks. Just treat, if you have a hankering for this kind of confection. It is the clip-binder/log that a design/ad agency (I’m not sure which) maintained throughout the late 50s and early 60s of ads produced for newspapers and mailers. Included are newsprint proofs, samples and photostats, glued onto the loose-leaf pages (that brown smeared stuff is glue – remember glue?).

The clients are Corner House from 1966, rendered in a Victorian pastiche; William Hayett Displays, also faux Victorian – the business card fits into the hand and file drawer (c. 1966); Alexandra de Markoff cosmetics from 1959; and the piece de resistance for teenage boys, Bali Bra (c. 1964). All well preserved and removed from the crypt for this Halloween.

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3 thoughts on “Trick or Treat? Treat!

  1. Chaz DeSimone

    Well, glue is still around but the terms “mucilage” and “rubber cement” aren’t heard much today. (I could never figure out what mucilage was all about. Yukky stuff.)
    What slapped my memory upside was seeing the “non-repro blue” pencil callouts on the proofs. Man, that brings back some fun times!
    Thanks as always for sharing.

  2. Steven Heller Post author

    A few months ago, I posted excerpts from Reba Sochis’ design binders. Apparenlty, this is from the same source. Thanks to George Lois for identifying the material:

    The work in that binder is obviously all by Reba Sochis. Her design style and typography shows in each piece. Will Hayett was her husband (a blacklisted high school teacher in the 1950s who opened a display studio to make a living). I designed a few displays for him when I worked for Reba in 1950-51. Reba designed sensational displays for him – I don’t know if any record of them exist. Additionally, Reba wrote almost every word of any ad and promotion piece she did. When I went to work for her in 1950, I not only created the concept for everything she gave me to work on, but she expected me to write every word of the body copy! Now that’s an incredible first job. I have followed her example of controlling every single aspect of every ad, etc. to this day.