Using the Design Process to Resolve Project Conflicts

designer“You decided to change directions…?” (cue the internal tears)

Ahhh…that feeling inside that whispers, “I’ve just wasted a week on a design and now the strategy has done a u-turn spraying me with its exhaust of angst and chaos as it soars by. Everyone is looking at me like I should completely be on board with the new creative and all I want to do is turn around and go back to my office.”

Wait! Dave Holston, online author of one of my favorite books, The Strategic Designer, claims he can talk any designer down off the ledge.

Holston admits, “Design by its nature is a risky endeavor. Designers make things and express complicated ideas in ways that have never been seen before. So how do designers manage risk while developing new and exciting works?”

It’s all in the roadmap of success that binds a project together in the form of the “Design Brief.” If you’re interested in learning how to effectively create one, sign up for David’s HOW University class, course Managing A Web Design Project from Start to Finish, beginning March 4. There are just seven spaces are available so make sure you don’t miss out.


About David Holston

With over 25 years experience, Dave Holston has worked in the fields of design management, advertising, marketing and public affairs for organizations including General Electric, Lockheed Martin and The University of Texas at Austin—helping them take a strategic design approach that integrates planning, research, implementation and evaluation. Dave is the author of the book The Strategic Designer: Tools and techniques for managing the design process. Based on over 100 interviews with designers, researchers and educators, The Strategic Designer provides an overview of design process best practices. When he’s not thinking about design he’s playing slide guitar in a blues band, or crooning songs on the ukulele to his wife and two daughters in Austin, TX.


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