One of the things I enjoy most about orbiting the design world around the holidays is that I get a lot of e-mails featuring some of my favorite designer’s personal yuletide greetings. And coming across Happy Wrap wrapping paper by Madeleine Eiche of Seattle-based studio Turnstyle made me, well, happy. Each of the eight sheets are 2 feet by 3 feet, and they’re folded down to 1-foot squares and tucked into a convenient folder. Turnstyle created Happy Wrap as a holiday promotion for Hemlock Printers of Vancouver, BC.
Turnstyle included their own holiday greeting: “This retrorganic holiday wrap is a nouveau-traditional twist on woodsy cabins, 5-point deer, yule logs, flannel pajamas, nature hikes, and long winters’ naps. Except that Ben shaved his beard and so the nature hikes are a little less beardsy. Regardless, Turnstyle wants to cozy up and spread the love this holiday season.”
I asked Turnstyle principal and creative director, Ben Graham (sans beard), to tell me more about the design of Happy Wrap.
“Hemlock’s annual holiday gift for the past seven years has been a set of gift wrap, each set designed by a different firm. The design work was done in trade – we received a sizable quantity of the promos—customized with our own greeting and branding—in exchange for the design work and the relative creative freedom afforded.”
Where did the idea for the project come from?
Any design details worth noting?