J. J. Sedelmaier

The Bottle’s the Thing: The Branding Evolution of Soda Pop

My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning with the first issue in 1936 and continuing through the World War II years,...

The Vintage Speedball Textbook

I once found a set of Speedball pen nibs as a kid. I was familiar with conventional pen and ink usage, but had never seen nibs like this before. It wasn’t until taking a calligraphy course in college (with Professor Don Anderson, author of “The Art Of Written Forms”) that I ran across them...

Graphics For A Fortune

Fortune Magazine isn't necessarily known to be the most graphically compelling publication. That is, unless you look back to the magazine's first 15 years, starting in 1929. Find out who penned the illustration for its original prototype—a rare piece!

“Historic” Historic Preservation

I’m a big fan of architectural historic preservation and restoration, and have involved myself and my studio in the saving of three structures that faced imminent destruction. These include railway stations in Skokie, Il, and Scarsdale, NY, as well as our studio’s White Plains, NY, home in the 1926 Bar Building. It’s truly as...