J. J. Sedelmaier

Happy Birthday To The Cathedral Of Commerce!

As many people do, I’ve often found it necessary to have things framed for display at home and in our studio—a relatively simple process that had always had a satisfying result. One “gallery” I used to take my stuff to also specialized in selling vintage prints of all kinds that they would beautifully frame...

The Ages Of “21”

In 1936, the former speakeasy and NYC restaurant-club, Jack & Charlie's "21" (what we now know as The 21 Club) published, "The Iron Gate" as a self-promotional tool.

Post-Modern Storybook Illustrations

I consider myself very lucky to have been exposed to children’s books as a kid that were published way before my time—it gave me a wonderful perspective on everything from design and illustration to historical content. A good example is “The Modern Storybook” from the 1930’s. I grew up reading my father’s copy of...

Hand Drawn Design from Cover to Cover

In 1927, Samuel Welo published his first edition of “Studio Handbook: Letter And Design For Artists And Advertisers.” But this collection of fonts, ornaments, logos and other ad elements was not only meant to provide specific examples of design to the user. It also reminds the reader of the importance of composition—hand drawn composition....