Jeshurun Webb

The Art and Business of the Menu

Imagine opening a Cheesecake Factory menu and realizing it’s basically the white pages of American cuisine, with options as numerous and portions as oversized as the columns that decorate its interior. A menu is an object that is the result of a collaboration between restaurateur and designer. I’m lucky enough to help shape the...

This & That

Ah, the naming process. Who hasn’t been in a crowded conference room enduring a heated debate between the “cool, offbeat name” and the “one small step away from where we’re at” name? It got me thinking about the word and, the ampersand, or the plus sign. Dress it up however you like, it’s happening...

Free Pouring: A Typology of Latte Art

My kitchen has an espresso machine, an industrial grinder, a home grinder. two coffee pots, an iced coffee maker, a french press, a pour over kit… Needless to say, I’m well-equipped in case there is an apocalypse and the new currency is coffee beans. My first introduction to the merits of latté art was...

There Are No Fixed Points in Space: Remembering Merce Cunningham

I spent much of the summer of 2009 locked away studying the visual language of dance notation amongst dancers and choreographers at the New York Public Library for the Performing Arts. Though an abandoned Master’s thesis topic, I loved being a guest in their world of taped toes and fingers, listening to headphones blaring...

Having Clients For Dinner? (A Young Designer's Take On Meetings)

The metaphor of a client meeting as a dinner party is a framework I’ve been using to think of a routine design studio activity through a new lens and perhaps place greater importance on the role of the host or hostess in setting the tone for these events. The Invitation An incessant BusyCal reminder...