Print is proud to offer a series of design workshops by the brightest minds in design and delivered to your desktop. Check back often for new events!
The workshops are on-demand and open for a week. These design workshops can be accessed at any time of your convenience during the scheduled time period.
When: Nov. 28 – Dec. 4
Web projects are not the same type of beast as a print job. Websites can be as easy as a one page information only website to a 50,000 product ecommerce site and everything in between. So how do you know how long it will take? Or how much you should charge? And deadlines…what deadlines do you need to be aware of and what do you do when things go wrong? These answers and more will be answered in this workshop.
In this workshop, you will learn the key stages of the project management process including pricing & estimating your project, how to find the right team for the project and how to handle the inevitable surprises that pop-up on every project. This workshop will look at the best ways to price your work and what deadlines to know before you start. We’ll also cover the different roles that make up each major type of team member.
In The Best Strategies for Managing a Web Design Project Workshop, you’ll learn:
- How project management is part of the new business model
- Which software is necessary and which you can do without
- What tools are the most efficient for scheduling
- How to estimate a schedule for a proposal
- Which web apps can help with estimating and scheduling
- How to gauge who you’ll need on a project
- Where to find great talent
- Hiring freelancers vs. hiring full-time employees
- What the different roles are for designers and programmers and what they do
- What communication and task management tools you can use to manage your team
- How to assess the health of your project
- What tools and methods to use for managing your project
- When and what to say if (and when) things start to go wrong
When: Dec. 2 – 10
Do you find working with clients a challenge? Do you have a hard time convincing them of your ideas and keeping them happy? Do you believe that building a website would be much easier if clients stopped interfering?
A growing number of web designers are abandoning client work because they find it too difficult. They can no longer deal with clients who micro-manage, second guess decisions and expect the impossible. This course will change that. It will show you how to make client work rewarding and enjoyable. It will leave you with happier clients, high profits and repeat business. Most of all it will change your attitude to your job.
Client centric web design is a different way of building websites. An approach that puts the client at the heart of the process, rather than excluding them. It turns the client from a hindrance into a partner. An equal partner involved throughout the production process.
In Principles of Client Centric Design, you’ll learn:
- How to understand how your current approach to client work is broken.
- How to help you set client expectations.
- How to establish a more healthy relationship with clients.
- How to become perceived as the expert./li>
- How to understand the importance of education and presentation.
- How to introduce some principles of collaboration.
- How to empower you to better justify your decisions.
- How to enable you to gain more useful feedback.
- How to be able to constructively deal with disagreements.
When: Dec. 7 – 14
Today, Social Media is one the most utilized forms of communication we have. It is also one of the broadest, while also being the most direct. You can reach a large audience while at the same time having target access to individuals you could never reach otherwise.
For a designer, this means you can reach potential clients or employers as well as influencers in your industry. There is also the potential to become an influencer in your industry by leveraging social media tools. This can seem a bit overwhelming on top of managing your clients and actually doing your design work, but it is an extremely important marketing tool.
This workshop is a combination of 2 of our most popular social media workshops – Leveraging Social Media as a Designer and Effectively Integrate Social Media in your Website. These 2 popular workshops combine to bring you insight into how to use social media both as a marketing tool and as a way to improve interact with your audience. We will show you how you can use the various social media platforms effectively in your career.
In Leveraging Social Media as a Designer, you’ll learn:
- Why social media matters for designers.
- Which social media platforms to focus on.
- How to treat social media as more than a tool to drive traffic.
- About five areas you can leverage to better integrate social media with your website./li>
- How to create an online ecosystem that builds relationships.
When: Dec. 12 – 19
Blogging has become one of the best ways to not only promote brands but also create them. Whether you are a blogging newbie or already have your site up and running, you will learn some valuable tools and tips to take your site to the next level. This workshop will teach you how to turn up the volume in amplifying your blog aesthetics, presence and analytics.
In Best Resources for the Up and Coming Blogger, you’ll learn:
- How to make the most of your online retail space through design branding.
- How to curate, create and establish your online presence.
- How to integrate social media and set up a Google Analytics account.
- How to navigate the blog landscape and set up feeds from your web competitors ./li>
When: Dec. 14 – 21
Learn the five most important infographic design principles with fun, bite-size lessons. Equipped with new knowledge and vocabulary, you will be able to design killer infographics for your slides, posters, handouts, blog post visuals and other graphics that will impress your boss, co-workers, and clients. Successful and attractive visual communication is critical in today’s business world. Learn how to master this skill.
This workshop provides information, examples and tools that you can integrate into your work right away. Everyone is busy, so the lessons are concise and actionable. Join us for this course and get started on creating great slides and other visual communications!
In 5 Essential Infographic Design Principles, you’ll learn:
- How the “hero” leads the page.
- How to leverage and create content relationships.
- How to organize the page.
- How to create recall and build your visual brand.
- How to use color to express band attributes
- How to evaluate design and determine revisions
Are you feeling unfocused, disorganized, or like you’re spinning your wheels? Well it’s time to get down to business and start, or reset, your freelance career so you can make a life, and a living through your creativity.
Freelance designers are often left stranded by traditional business planning efforts; the process can be frustrating and the final document doesn’t help you get any closer to accomplishing your goals, assuming you even finish it! Based on the concepts and insights behind the Business Action Planning Toolkit, Corwin Hiebert will guide you through the process of removing the chaos and mystery from your creative business, helping you address key questions and make better management and marketing decisions. The end game is to enjoy the journey and make more money, that happens when you take action on what’s most important to both you and your clients.
This jam-packed workshop cuts to the chase on how you can identify your pain points, dig deeper into the core components of your business, clarify growth opportunities, and hammer out marketing strategies – all without the use of lame-ass business terminology or pixie dust. Corwin will walk you through the following eight (8) action categories that will help you grow as an entrepreneur and as a creative within the marketplace.
In Getting Down to Business: 8 Action Planning Steps for Creative Freelancers, you’ll learn:
- Clarifying the current condition, and future, of your freelance career.
- Taking aim and pulling the trigger on your most pressing goals and objectives.
- Analyzing and acting on your potential as well as your pitfalls.
- Establishing and leveraging your unique brand in order to create a niche you love.
- Finding and understanding your audience and your customers.
- Creating and communicating your value through benefits-oriented pricing.
- Eliciting curiosity and generating demand so you don’t have to worry about the competition.
- Managing and enjoying financial autonomy because making money should be fun.
This workshop combines two of our most popular in-house management workshops presented by Ed Roberts Supercharge Your In-House Team & Managing Creative Team dynamics.
Forming an in-house team comes with some challenges. It’s hard to keep up-to-date on the latest software and technology advances, satisfying the ever-changing client demands while still turning out creative work. In this workshop, Ed Roberts covers how to handles the in-house pressures, and shows how his in-house team has thrived. Ed will also share personal trials and inspiring triumphs in his in-house career quest to build supercharged, well-respected, high-performance in-house teams that truly rock! You’ll quickly realize that you can too!
When interviewing for an addition to your team, how do you know who will be a great fit? Applicants show their best during an interview, but you don’t really know their performance until after they start working for you. Are you hiring a saboteur or a savior?
This workshop guides you on how to manage a diverse creative team. You will be able to tell if your employee is a saboteur or a savior after working with them for six months. Ed Roberts will discuss ways to convert a saboteur into a productive team member and how to encourage saviors.
In Supercharge Your In-house Team, you’ll learn:
- How to supercharge a low-performing in-house team.
- How to establish a clear vision and set of core values.
- How to acquire top talent and define team member roles and key accountabilities.
- How to master effective communication and conflict resolution skills.