Print is proud to offer a series of design workshops by the brightest minds in design and delivered to your desktop. Check back often for new events!
The workshops are on-demand and open for a week. These design workshops can be accessed at any time of your convenience during the scheduled time period.
When: April 1–9
Developing your design portfolio can be challenging at best. One of the more strategic approaches to developing your design portfolio is to think of it as a project or even as a marketing campaign for yourself. The goal is to show your communication skills, ability to put together a thoughtful presentation and highlight the skills you have to offer a potential client or employer.
The portfolio should be able to stand on it’s own and do this, but should be enhanced by your ability to present it well. Here are some main points that designers struggle with that we will address in this workshop:
- What makes a good design portfolio
- Handling a portfolio presentation
- Do print portfolios still matter?
- How many pieces of work should be included in a portfolio
- Should you have a broad portfolio or a niche portfolio
- Keeping your portfolio up to date
- Portfolio layout challenges and strategies
- Digital and mobile portfolios
When: April 2–30
How can you make letter shapes look like grass, rocks, honey, or ice? In this module you will learn how to ‘write’ letters to visually match specific textures or create patterns. We will use different experimental tools and apply various calligraphic/hand-lettering techniques. It will feel like painting with letters. You will ultimately choose your own object of inspiration (water, stones, wood, rust, food, beans, needles, computer chips, etc) and create a series of compositions that reflect the structure of the objects you choose.
This is a self-exploration unit. The more you produce, the more familiar you will get with different tools and develop your own techniques. The more you experiment, the broader your options will be to integrate this in graphic design projects, scrap books, and other creative projects you might have. As this is a self-learning unit, full of experiments, you will be encouraged to learn from your fellow colleagues and participate in feedback rounds with them. The instructor will give limited personal feedback towards your final result.
This course is targeted at anyone who wants to get their hand dirty and explore some analogue letter-making techniques. No previous experience is required: you will explore at your own pace.
What you will learn in this course:
- How to turn any object into a writing tool
- How to come up with your own techniques and expand your horizons towards new possibilities
- How to manipulate tools, colors, inks in to making unexpected shapes that you can use later
- How to find the beauty even in failed experiments
- How to work with contrast and color
- How to form written letters into specific shapes and textures by integrating experimental tools and techniques
- How to make the first step towards integrating analog work into your existing work-flow (graphic design, scrap-booking, art-therapy)
- A sharp pencil
- Various pens such as fine-liners, felt-tip pens, marker
- Brushes, calligraphic pens, nibs, bamboo pens, and anything else you might be storing in your drawers
- Thin strips of balsa wood or simple cardboard
- Random items that could be used as writing tools (these are just some ideas: Q-tips, skewers, plastic forks, pieces of broken combs, sticks, felt, stencil brushes, toothbrushes, etc)
- Waterbased ink/paint (small ink bottles, gouache or watercolors from a tube), indian ink (only if you already have it)
- Letter or tabloid size (A4 or A3) non-absorbing paper, such as marker paper, drawing and sketching paper, watercolor paper is fine but rather expensive. Printer paper might not give good results with ink, but will work OK with some pens.
- Some sort of image-processing software (like Photoshop)
- Some sort of presentation-making software (like inDesign, MS PowerPoint, MS Word, etc) that can output PDFs
Note: Don’t buy expensive pens unless you are dedicated to calligraphy. These exercises are meant to help you expand your horizons and think outside the box, as well as understand that ANYthing can be used as a writing tool.
When: April 10–17
This workshop combines our very popular infographics workshops – Creating Great Infographics and Infographics: Data, Design Distribute into one very informative workshop.
In this workshop, you will learn:
- What kind of information makes sense to visualize and why
- How to develop a system for communicating your message
- How to make aesthetic decisions about iconography and set the correct tone
- Key elements of a successful infographic
- Value or an analytic look at the impact of a successful infographic
- The recipe plus resources and tips on how to start making your own infographics
- Step-by-step guide to creating graphs in Adobe Illustrator
Creating Great Infographics
In the information age, infographics have become a legitimate way to deliver messaging—from the simplest to the most complex. An entire report can be distilled into something that resonates in a matter of minutes. Infographics can be incredibly creative, and can work for clients in any field or industry. While this all might be true, have you ever tried to tackle the information design process? Do you find it intimidating? In Creating Great Infographics, Nathan Martin and Colin Miller of the award-winning Pittsburgh-based agency Deeplocal, will breakdown the best ways to approach information design, how to take your clients through the process, and what works.
Infographics: Data, Design, Distribute
If a picture is worth a thousand words, what’s an infographic worth? The simple answer is a whole lot more. In this workshop, John T. Meyer, founder of the visual marketing firm Lemonly, looks at the power of infographics and how you can take advantage of them. This workshop will focus on the key elements of a successful infographic. You’ll learn the same recipe that Lemonly uses to make their sweet infographics—ones the firm produces for clients like Marriott, Toyota, PepsiCo, Major League Baseball, Salesforce, the United Nations and more.
John walks you through the three essential phases of creating a top-notch infographic: data, design and distribute. This accessible introduction to data visualization shows you how easy it is to get started.
This workshop includes almost 2 hours of video along with questions and answers from the live workshop attendees.
When: April 12–19
This workshop is a collection of our very popular branding workshop series with Marcia Hoeck and Ed Roach: Common Mistakes Designers Make with Branding and How to Fix Them, How to Position Yourself as a Branding Expert and How to Talk About Branding.
In this workshop, you will learn:
- The 3 biggest mistakes designers make with branding
- How these mistakes are seriously limiting your earning potential
- How to make money with branding before the design work even begins
- How to use branding as a springboard to additional important graphic design work
- How to make your branding work more accepted by the client while making the design process easier for you
- Why it’s so difficult to position your firm, and how you can get over it
- What positioning has to do with confidence
- How narrowing your positioning will open doors instead of close them for you
- What qualifies you as an expert, anyway?
- What you need to know about branding to be believable in that positioning
- How to present your branding expertise without feeling icky or salesy
Note: This course is part of the Certificate in Branding course.
Common Mistakes Designers Make with Branding and How to Fix Them description:
In this workshop, two branding veterans discuss the common mistakes designers make with branding that sabotage your work before you even get started. They’ll show you how to think about branding and present it to clients on a broader business level, so you’ll gain their enthusiastic support and understanding of its value – which means you can charge what it’s really worth.
This workshop is more about building your business with a powerful tool: the strategy and rationale needed to educate clients on the process of branding, engage them and bring them on board to gain their buy-in about the high value of branding, and smooth the path for additional high-level design work to follow.
How to Position Yourself as a Branding Expert description:
If you’re designing logos and identity packages as branding efforts for your clients, you could be doing them a disservice – by stopping short of what they really need and are willing to invest in. You’ve probably never offered a complete branding program, engaging a client team in the process and charging for your up-front work, or added non-design elements your clients want and will pay well for. And, you have not put a stake in the ground to position yourself as a branding expert.
In this second workshop in our series on developing branding to build your business, veteran branding experts Marcia Hoeck and Ed Roach will explore the basic concept of positioning your firm, what it really is and why it’s critical to your growth, why you’re reluctant to do it, and why and how to steer that positioning towards the very profitable branding niche.
You’ll also learn how to segue gracefully into the role of branding expert even if you’ve never done the complete kind of high-revenue-producing branding programs Marcia and Ed recommend.
How to Talk About Branding description:
In this third workshop in our series on developing branding to build your business, veteran branding experts Marcia Hoeck and Ed Roach will explore the basic concepts of mastering initial conversations to interest the kind of clients you want to work with for branding.
In this workshop, where Marcia & Ed will show you how to gain respect and credibility by helping clients and prospects with their own pressing business challenges, while opening the door to the complete kind of high-revenue-producing branding programs Marcia and Ed recommend.
When: April 17–24
In this workshop, you will learn how to use each of Adobe InDesign’s really useful tools — which there are more than 3 dozen tools! This course covers InDesign CC 2017, but is still relevant for older versions, since most of the tools haven’t changed since CS5.
Learn the purpose of each tool, including design principles with fun, bite-size lessons. Equipped with new knowledge and vocabulary, you will be able to design professional posters, newsletters, catalogs and other documents that will impress your boss, co-workers, and clients. Successful and attractive visual communication is critical in today’s business world.
This workshop is ideal for those beginning their studies in graphic design as it provides a solid foundation in how to use InDesign tools to edit layout designs. The workshop is also perfect for those who are wanting a refresher on InDesign’s capabilities. Instructor Bill Carberry shows real world examples and tools that you can integrate into your work right away. Everyone is busy, so the lessons are concise and actionable.
Join us for this workshop and get started on creating great publications with Adobe InDesign!
In this workshop, you will learn:
- How to establish an appropriate workspace
- How to create, select and modify shapes such as circles and triangles
- How to work with text including text on a path
- How to create and modify gradients to add depth and dimension
- How to add notes to collaborate with colleagues
- How to quickly navigate through documents
- Assorted tips, tricks and real world troubleshooting scenarios
Whether you are an absolute beginner or well-seasoned user, you’ll benefit from Bill’s over 15 years of experience using and teaching Adobe InDesign as an Adobe Certified Expert and Instructor.
When: April 24–May 1
Andy Brenits returns to HOWU with a new workshop focusing on marketing basics for designers.
Marketing today is all about driving customer engagement and influencing people to make the “buy” decision for products or services. Today’s designers need to have a solid understanding of marketing in order to ensure that they are solving visual communications challenges strategically, and not just creating design for the sake of design (AKA “pretty pictures”). Understanding basic business strategies, like marketing, will empower designers to be a better solutions partner for their clients, whether they are in-house or freelancing.
This workshop covers the marketing elements you need to know for your design venture, from the basic components of marketing to how to get the word out with a strategic purpose. Not only will you learn the marketing fundamentals, but also you’ll discover what makes marketing different from sales, different marketing methods, the marketing mix, and the tactical side of marketing. Brenits provides examples that really brings home what marketing is and isn’t to help you better grasp the information presented. This workshop is the perfect launch into the world of marketing.
Sign up today for a marketing workshop that condenses the ever-broadening world of marketing into the essential elements you need to know to be successful in your design career.
In this workshop, you’ll learn:
- Marketing fundamentals
- Marketing vs. sales
- How to influence the buy decision
- Evolution of marketing
- 7 P’s of the marketing mix
- Advertising vs. promotion
- 5 characteristics of the elevator pitch
- How to draft a marketing plan
- Getting the word out