Print is proud to offer a series of design workshops by the brightest minds in design and delivered to your desktop. Check back often for new events!
The workshops are on-demand and open for a week. These design workshops can be accessed at any time of your convenience during the scheduled time period.
When: May 10–17
Today, Social Media is one the most utilized forms of communication we have. It is also one of the broadest, while also being the most direct. You can reach a large audience while at the same time having target access to individuals you could never reach otherwise.
For a designer, this means you can reach potential clients or employers as well as influencers in your industry. There is also the potential to become an influencer in your industry by leveraging social media tools. This can seem a bit overwhelming on top of managing your clients and actually doing your design work, but it is an extremely important marketing tool.
This workshop is a combination of 2 of our most popular social media workshops – Leveraging Social Media as a Designer and Effectively Integrate Social Media in your Website. These 2 popular workshops combine to bring you insight into how to use social media both as a marketing tool and as a way to improve interaction with your audience. We will show you how you can use the various social media platforms effectively in your career.
- Why Social Media Matters for Designers
- Which Social Media Platforms to Focus On
- How to treat social media as more than a tool to drive traffic
- About five areas you can leverage to better integrate social media with your website
- How to create an online ecosystem that builds relationships
When: May 15–22
If you have ever wondered how you can earn more (more money & more clients) as a freelance, then this workshop is for you.
In this workshop, creative professional mentor Ilise Benun will take you through the process of narrowing down your business to not only find your niche, but also how to bring in more revenue in that niche. She will also take you through how to do market research so you can take control of your business by focusing on the clients with better projects and bigger budgets. In the final lesson of this workshop, Ilise will take you through the process of how to develop the elevator pitch that will make prospective clients say, “This is the creative professional for me.”
In this workshop, you will:
- Learn how to select and research 3 target markets
- Learn how to determine which markets are viable
- Develop a list of 50 practice & ideal prospects
- Draft an elevator pitch for 3 ideal clients
- Develop versions of that pitch for networking in person, your LinkedIn profile and your homepage
When: May 22–29
Do you find working with clients a challenge? Do you have a hard time convincing them of your ideas and keeping them happy? Do you believe that design work would be much easier if clients stopped interfering?
This workshop proposes a different model for working with clients, one where the designer and client work in a collaborative relationship. Where the client is at the heart of the process. After attending this workshop you will produce better design, projects will be more satisfying and clients will be happier.
- How to gain the respect of your clients and be treated as an expert.
- How to improve the way you communicate with your clients.
- How to save time and money by educating clients about best practice.
- How to successfully collaborate with your clients.
- How to gather feedback from clients that helps rather than hinders the design process
When: May 29–June 12
Are you new to web design? Then this workshop is for you! This workshop is developed specifically for web design neophytes.
Patrick McNeil divides up part one of the Web 101 workshops into two lessons. He discusses the fundamentals of web development in-depth, so students will have a concrete basis for developing websites. Discover how the Internet and web pages work, the common languages of the web, how to host a website, some of the plugins available and more.
After covering the basic components of web design, McNeil then explores the design thinking behind website design. He explains how to apply the design principles to website design so you can create an engaging experience for users. He also lists important considerations for beginning a web design project.
If you are not planning on building a website from scratch, then McNeil also explores content management systems. In addition, McNeil provides excellent website examples to inspire your designs.
Enjoy learning the basics of web design. Find out more about what you’ll learn in each lesson:
Web Design for Beginners: Web 101 (Lesson 1)
If you don’t know a CMS from CSS, start here. When you’re a print designer starting to work online, the language of web design can feel totally foreign. This workshop will give you a fundamental understanding of how the web works and give you the vocabulary you need to work with web developers.
- The technological basis of the web
- How websites work
- Basic web vocabulary
Web Design for Beginners: Designing for the Web (Lesson 2)
Design’s all about communication, no matter what medium you’re working in. You already have design skills — now you just need to learn the limits and advantages of the web to become an effective web designer. This lesson will explain how web design works.
- How your design skills transfer to the web
- How content management systems work
- The rules and conventions of web design
- Where to go to find inspiration for web design