Logo Design Examples & Advice

Take a journey through Print’s library of great logos. You’ll find tips and inspiration to help you design a logo and add the needed appeal to your project.

labels

Labels of Our Dreams

Just think, getting a label on your Consolidated Edison bill that look like this: These are but a few of the labels produced in 1913 that have a typographic exquisiteness and design nuance that was considered classic. Mailing labels are still very much with us, but the computer print-out variety just doesn’t match-up. For...

Matchless Originals from Japan

These are original sketches for Japanese match box labels created in the 1930s by an anonymous graphic artist. Rendered in black and white, they were meant to print in a single color. Some are drawn and lettered on slick paper remnants, others were produced on the backs of photographs, like the snap shot below....

How I Learned Modern(ism)

Colorforms, invented by art students Harry and Patricia Kislevitz, with a logo by Paul Rand, was possibly the first exposure to Modernist geometry and color that any of us with art inclinations had. (At least those of us who grew up after its invention as a playful yet educational tool.) I certainly learned about...

Separated Years After Birth

Max Körner (1883-1963), who I wrote about two weeks ago, left behind more than a bunch of obscure trademarks. Thanks to Daily Heller private eye and public nose sleuth, Mirko Ilic, we see (below) that Bluetooth owes a rather obvious debt to this less known German logo designer for his 1922 Behinger and Co....

Max "Marking Mark" Körner

Max Körner (1883-1963) was a painter and German trademark designer. From 1913 to 1921 he was a teacher of visual design and crafts at the School of Applied Arts in Stuttgart. From 1921 he held a professorship at the State School of Applied Arts in Nuremberg and was director of the master class for...

Hammer and Suckle

Tonight is the premiere of The Americans, a curious post–Cold War series about a Russian invasion of the United States. Red Dawn and Amerika, anyone? It comes complete with a great title sequence (here) with a lot of familiar design images and a deja-vu-all-over-again logo (below).

American Airlines' Logo Crash Test

Questionable redesigns—they happen to the best logos, including Hershey’s, UPS, and countless others. Now American Airlines’ Vignelli-designed double A, introduced in 1967, has been grounded, replaced with a new aerodynamic computer-rendered soaring (boring) eagle, one of a new breed of  homogenized airbrush marks that are popular today. “The best sign of a great design is...

Some Uncomfortable Thoughts About Sagmeister & Walsh’s New Identity

Stefan Sagmeister has a thing for self-exposure. When he launched his firm 20 years ago, clients received a postcard of the designer wearing dress socks and nothing else. (A black bar kept him from running afoul of the Comstock Act.) It became his personal brand. Last May, when he changed the name of his studio...

Fairey Auction

Type designer Chank Diesel wants your bid. From now until Wednesday he is offering his “very early” Shepard Fairey collection on Ebay. “It’s a press kit he sent me back in 1994 and it includes a very rare early signed Andre print of his,” Chank told me. “I didn’t know it was such an...

RDA Selects: Trial and Error and a Trampoline

We’re running selected projects from the 2012 Regional Design Annual along with quotes from their designers. To submit work for the 2013 RDA, click here—the early-bird deadline is February 1. (And if you haven’t yet picked up a copy of the 2012 Annual, order one now—supplies are running low!) MDW Fair identity and collateral...