Logo Design Examples & Advice

Take a journey through Print’s library of great logos. You’ll find tips and inspiration to help you design a logo and add the needed appeal to your project.

Separated Years After Birth

Max Körner (1883-1963), who I wrote about two weeks ago, left behind more than a bunch of obscure trademarks. Thanks to Daily Heller private eye and public nose sleuth, Mirko Ilic, we see (below) that Bluetooth owes a rather obvious debt to this less known German logo designer for his 1922 Behinger and Co....

Max "Marking Mark" Körner

Max Körner (1883-1963) was a painter and German trademark designer. From 1913 to 1921 he was a teacher of visual design and crafts at the School of Applied Arts in Stuttgart. From 1921 he held a professorship at the State School of Applied Arts in Nuremberg and was director of the master class for...

Hammer and Suckle

Tonight is the premiere of The Americans, a curious post–Cold War series about a Russian invasion of the United States. Red Dawn and Amerika, anyone? It comes complete with a great title sequence (here) with a lot of familiar design images and a deja-vu-all-over-again logo (below).

American Airlines' Logo Crash Test

Questionable redesigns—they happen to the best logos, including Hershey’s, UPS, and countless others. Now American Airlines’ Vignelli-designed double A, introduced in 1967, has been grounded, replaced with a new aerodynamic computer-rendered soaring (boring) eagle, one of a new breed of  homogenized airbrush marks that are popular today. “The best sign of a great design is...

Some Uncomfortable Thoughts About Sagmeister & Walsh’s New Identity

Stefan Sagmeister has a thing for self-exposure. When he launched his firm 20 years ago, clients received a postcard of the designer wearing dress socks and nothing else. (A black bar kept him from running afoul of the Comstock Act.) It became his personal brand. Last May, when he changed the name of his studio...

Fairey Auction

Type designer Chank Diesel wants your bid. From now until Wednesday he is offering his “very early” Shepard Fairey collection on Ebay. “It’s a press kit he sent me back in 1994 and it includes a very rare early signed Andre print of his,” Chank told me. “I didn’t know it was such an...

RDA Selects: Trial and Error and a Trampoline

We’re running selected projects from the 2012 Regional Design Annual along with quotes from their designers. To submit work for the 2013 RDA, click here—the early-bird deadline is February 1. (And if you haven’t yet picked up a copy of the 2012 Annual, order one now—supplies are running low!) MDW Fair identity and collateral...

The Romance of Movies

The Rank Organization, one of England’s largest film producers and distributors, sold rights to British and American films throughout Europe, and especially in Italy. These are some of the production-sheet graphics used to entice the Italian film buyers. Italy had a particular preference for the ultra-exotic, stirringly romantic pose rendered in a impressionistic realist...

Learn Logo Design From a Master

“Most advertising creative directors produce ads . . . that are only half-credible and that lose 90 percent of viewers within the first few seconds.” That is one of a number of provocative statements made by Bill Haig in a wide-ranging interview with Steven Heller posted on Imprint last June. As Heller pointed out...

Old Symbols for Italy's New Ultra-Right Party

Forza Nuova (New Force) is the latest fascist wannabe on Italy’s right wing. And although relatively new to the scene, its poster (below) borrows vintage imagery from a certain long-defeated German nationalist party. The FN’s logo, while looking a little Barbara Kruger, uses that same German nationalist party’s favorite colors. Forza Nuova belongs to...