Logo Design Examples & Advice

Take a journey through Print’s library of great logos. You’ll find tips and inspiration to help you design a logo and add the needed appeal to your project.

Learn Logo Design From a Master

“Most advertising creative directors produce ads . . . that are only half-credible and that lose 90 percent of viewers within the first few seconds.” That is one of a number of provocative statements made by Bill Haig in a wide-ranging interview with Steven Heller posted on Imprint last June. As Heller pointed out...

Old Symbols for Italy's New Ultra-Right Party

Forza Nuova (New Force) is the latest fascist wannabe on Italy’s right wing. And although relatively new to the scene, its poster (below) borrows vintage imagery from a certain long-defeated German nationalist party. The FN’s logo, while looking a little Barbara Kruger, uses that same German nationalist party’s favorite colors. Forza Nuova belongs to...

Graphically Seasoned Greetings!

Last year at this time, I did a post on past holiday cards that J.J. Sedelmaier Productions, Inc. has sent out over the years. This year I’m presenting some of the greetings the studio has RECEIVED throughout the years! They all speak for themselves . . . and my apologies to Steven Heller and...

Macy's Star, a Tattoo Turned Icon

Rowland Hussey Macy, Sr. (1822 – 1877), founder of the R.H. Macy and Company, opened four dry goods stores, including the original store in downtown Haverhill, Massachusetts (1851) to serve the mill industry employees of the area. They all failed. Macy moved to New York City in 1858 and established “R.H Macy Dry Goods”...

Lick for a Merry Xmas

The designer and filmmaker Niko Courtelis collects Christmas Seals, those little stamps issued in 1907 to raise awareness and funds for the cure of tuberculosis. Emily Bissell, a veteran fundraiser, came up with a plan to design and print special holiday seals and sell them at the post office for a penny each. The American...

RDA Selects: How to Design a Taco Logo

For the next several weeks, we’ll be running selected projects from the 2012 Regional Design Annual along with quotes from their designers. To submit work for the 2013 RDA, click here—the early-bird deadline is February 1, 2013. The Taco Spot logo by J Fletcher Design (Charleston, SC): Jay Fletcher (creative director/art director/designer); jfletcherdesign.com “This project was...

The Zigzagging World of Homemade Trucker Logos

It’s open season once again for long-haul holiday drives. Trundling between Chicago and Canton, Ohio, this Thanksgiving, my dude and I invented a novel car-trip game: Capture the Homemade Trucker Logo. We weren’t looking for large-scale trucking brands, the UPSes and FedExes of the world whose logos were styled by professional designers. Instead, our...

Save the Last Dansk for Me

Forgive the inexcusable pun. This is serious. Well, serious if you are a fan of letterhead design. Below are a selection of Danish letterheads (brevpapir) and bill-heads (fakturablanketter) from a rare specimen book published in the early 1950s in Copenhagen. The editor, Henry Thejls, collected almost 100, many from printing houses in Denmark, not...

Keeping Everyone in the Loop: 50 Years of Chicago “L” Graphics

A recent visit to Chicago reminded me of how enamored I am of its rapid transit. It’s so much a part of what makes Chicago unique and exciting to me. Chicago is one of those cities with a “sound” to it—San Francisco being another—and the elevated “L” system is the reason why. Much of...

Fake Products, Real Feelings: Rob Walker on His Exhibition of Branding Experiments

Between his long-running Consumed column for The New York Times Magazine and his 2008 book, Buying In: The Secret Dialogue Between What We Buy and Who We Are, it is highly probable that nobody thinks about brands, products, and their significance as much as Rob Walker. Starting today, apexart in Lower Manhattan will host “As...