Logo Design Examples & Advice

Take a journey through Print’s library of great logos. You’ll find tips and inspiration to help you design a logo and add the needed appeal to your project.

Graphically Seasoned Greetings!

Last year at this time, I did a post on past holiday cards that J.J. Sedelmaier Productions, Inc. has sent out over the years. This year I’m presenting some of the greetings the studio has RECEIVED throughout the years! They all speak for themselves . . . and my apologies to Steven Heller and...

Macy's Star, a Tattoo Turned Icon

Rowland Hussey Macy, Sr. (1822 – 1877), founder of the R.H. Macy and Company, opened four dry goods stores, including the original store in downtown Haverhill, Massachusetts (1851) to serve the mill industry employees of the area. They all failed. Macy moved to New York City in 1858 and established “R.H Macy Dry Goods”...

Lick for a Merry Xmas

The designer and filmmaker Niko Courtelis collects Christmas Seals, those little stamps issued in 1907 to raise awareness and funds for the cure of tuberculosis. Emily Bissell, a veteran fundraiser, came up with a plan to design and print special holiday seals and sell them at the post office for a penny each. The American...

RDA Selects: How to Design a Taco Logo

For the next several weeks, we’ll be running selected projects from the 2012 Regional Design Annual along with quotes from their designers. To submit work for the 2013 RDA, click here—the early-bird deadline is February 1, 2013. The Taco Spot logo by J Fletcher Design (Charleston, SC): Jay Fletcher (creative director/art director/designer); jfletcherdesign.com “This project was...

The Zigzagging World of Homemade Trucker Logos

It’s open season once again for long-haul holiday drives. Trundling between Chicago and Canton, Ohio, this Thanksgiving, my dude and I invented a novel car-trip game: Capture the Homemade Trucker Logo. We weren’t looking for large-scale trucking brands, the UPSes and FedExes of the world whose logos were styled by professional designers. Instead, our...

Save the Last Dansk for Me

Forgive the inexcusable pun. This is serious. Well, serious if you are a fan of letterhead design. Below are a selection of Danish letterheads (brevpapir) and bill-heads (fakturablanketter) from a rare specimen book published in the early 1950s in Copenhagen. The editor, Henry Thejls, collected almost 100, many from printing houses in Denmark, not...

Keeping Everyone in the Loop: 50 Years of Chicago “L” Graphics

A recent visit to Chicago reminded me of how enamored I am of its rapid transit. It’s so much a part of what makes Chicago unique and exciting to me. Chicago is one of those cities with a “sound” to it—San Francisco being another—and the elevated “L” system is the reason why. Much of...

Fake Products, Real Feelings: Rob Walker on His Exhibition of Branding Experiments

Between his long-running Consumed column for The New York Times Magazine and his 2008 book, Buying In: The Secret Dialogue Between What We Buy and Who We Are, it is highly probable that nobody thinks about brands, products, and their significance as much as Rob Walker. Starting today, apexart in Lower Manhattan will host “As...

Greek Fascists Make a Mark

Hard economic times breed hardcore Fascists. The Greek ultra-nationalist party Golden Dawn, which this Summer rallied at Thermopylae before the statue of King Leonidas of Sparta, has become the third most popular political party in Greece. It feeds on a virulently anti-immigrant platform. Eighteen Golden Dawn MPs were elected in June, but four have...

Rand's Rules of the Road

Paul Rand was a stickler for the details that God is supposed to be in. As precise as he was in his own work, he was twice as precise in how others used his logos. His insistence on quality was best stated by Rand in an article in Print magazine in 1969: “Quality deals...