Mario Garcia

Two Newspapers Relaunch on the Same Day

This is an unusual week for us at Garcia Media as two of the projects we have been working on will launch on the same day: Lebanon’s An Nahar and India’s Hindustan. These two projects have been in the pipeline for about six months and with both papers there were significant challenges. For each, we had to work...

Brand Mergers and Logos in Transition

Sitting in the lounge at Hong Kong’s airport, waiting for a flight to Frankfurt recently, and I experience my first sighting of a jet with the Continental logo on its tail, and the United logo on the side of the fuselage. I did a double take. Is this a merger in transition? A kind of interim brand? After a quick...

In Oman: Two Little Desert Trains That Could

This is one of those incredible stories with a happy ending. In tiny Oman, the Times of Oman and its sister publication in Arabic language, Al Shabiba, have made it to the top of the SND Awards, ending up in second place for the number of design awards received.  A year ago, the thought of this feat would...

When Is a Newspaper's Design too Modern?

I am sure that every designer reading this has heard the “it’s too modern” label applied to a prototype. So have I, more times than I care to remember. Right now, I sit in the midst of several projects and two, particularly, call to mind the “modern” adjective, but in different situations. Within the last 24...

Launching El Tiempo's iPad App

On the heels of the recent redesign of El Tiempo, Columbia’s daily newspaper, we also launched El Tiempo’s iPad app, which offers different ways of looking at the issue of “updates” for iPad apps by offering two editions every day: morning and evening, adjusting to the two news cycles as opposed to constant updates for breaking news....

El Tiempo Gets a Makeover

Several people have sent me emails inquiring about El Tiempo, the Colombian newspaper that hit the reset the button and appeared with a totally new concept Oct. 3. Today we show you some of the latest pages. So far readers like it, so do advertisers. The El Tiempo concept in a nutshell The newspaper takes its traditional...

Five Tips for an Effective Presentation

It’s that time of the year when students put away their beach towels, swimming trunks, and unread “summer” books and trade them for those required books that are part of the course syllabi. As usually happens in late August, I have received an email from a grad student in design who tells me, “I can...

In San Diego: Rebranding a Newspaper

It doesn’t happen often that the rebranding of a newspaper happens through a dramatic logo change. But the San Diego Union Tribune has done it, with Jim Parkinson performing his usual magic. Relaunching the Union Tribune in San Diego One can only imagine the behind the scenes deliberations at the San Diego Union Tribune when someone proposed a...

Elegance and the Tabloids?

TAKEAWAY: A reader of TheMarioBlog sends in her question: which of these New York City downmarket tabloids is more elegant? It was one of several emails I get daily, with pdfs attached: someone wants an opinion on a page, a section header, or whether to use round or square corners for boxes. The question brought together...

Revisiting Monocle Mediterraneo

TAKEAWAY: The summer’s indispensable companion, Monocle Mediterraneo, made its grand entrance at a Mediterranean beach near you. It is a must have. For us in this industry, it is a colorful, informative reminder of how much fun print can be. A happy editor/publisher/admiral of the fleet, Tyler Brulé updates us on early report following the launch...