11 thoughts on “One Logo, Two Interpretations

  1. Pingback: Dekalb logo | Authenticitali

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  3. caroline

    Also, note that I was using DeKalb (as in the Illinois county/city spelling) instead of the company’s DEKALB in above post.  Although, after triple checking  my error on the DEKALB web site, I think they need a web site audit b/c there is Dekalb, DEKALB, and a few random DeKalb’s.    Long live the flying ear of corn.

  4. caroline

    My dad worked for DeKalb in the 1970’s/early 80’s.  We had some serious drool worthy DeKalb gear at the house (green puffy vests with DeKalb patches, tee-shirts, the yellow mesh DeKalb hat)! Also, I was born in DeKalb. 
    Therfore, when I now see the DeKalb logo appreciated in a sort of strange way, it makes me snicker. I gotta find that puffy vest!!!! 

  5. Ed Darrell

    Michael Pollan raised the issue in one of his books (The Botany of Desire?):  Is it humans who engineer the corn, or the corn that hornswoggles humans to help it live long and prosper? 
    “The corn industry is criminal?”  Can an ear of corn hold criminal intent? In the U.S. legal system, is there such a thing as plant <a href=”http://www.lectlaw.com/def2/s006.htm”>scienter</a>?

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  7. Jesse

    Amy, the corn and commodity crop business in this country could well be called criminal, with Monsanto and the rest of the agribusiness giants controlling production and contributing to the loss of the small family farm. But it hasn’t always been that way, and Dekalb wasn’t always part of Monsanto. They have a long and interesting history worth looking into. To me, the Dekalb logo is a brilliant piece of Americana. If you want to place blame, I’d suggest Earl Butz, Secretary of Agriculture under Nixon and Ford. His policies are largely responsible for the agribusiness we know today. His motto was “get big or get out” and he advocated planting from fencerow to fencerow. Most of those fencerows are now gone so a few more square feet of corn or soybeans could be squeezed in. It’s frustrating and sad, sure, but don’t take it out on a quirky logo. It was at one time called “The Mortgage Lifter,” after all.

  8. Amy

    Logo aside, the corn industry in this contry is criminal and I am certain Dekalb (and more likely Monsanto — by no means the farmers themselves) has much to do with it. 

  9. Josh

    Patric, thanks for another interesting post. The logo reminds me of some of the imagery one sees in some of the rural farming areas of Pennsylvania.
    Hillary, if a logo is recognizable and relates with the intended audience, represents something that is good for a community, and has become part of the local vernacular how can it be bad?
    That being said, I recognize that it not well done by our modern standards and looks like it was done by the owners nephew. But that’s not to say that it doesn’t suit it’s purpose just fine