Tumblr Surpasses WordPress, We Think

Tumblr

Let’s dissect a media factoid, shall we? The other day, ReadWriteWeb posted what I can only assume was issued as a press release from Tumblr, saying that Tumblr now has eight times the pageviews of WordPress (dot com, the hosted service). I’m sure it was received with much breathlessness across the web, because frankly the web loves nothing more than watching a winner get the takedown.

Anyway.

This statement, despite what the ReadWriteWeb may think, might not actually be true, and here’s why, illustrated by a simple Google search result: Tumblr is filled to the brim with fake sites like this search phrase shows, built entirely to game the numbers higher on ad placements.

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  1. my partner watches out for these kinds of things because he’s interested in how language tracks what we do.
     
    in this case, he noticed a tumblr account with incorrect english reading “”this is my tumblr blog, I love here” in the sidebar, and figured it was probably written by someone who didn’t speak english as their first language. as well, the contact photo and subject matter were oddly generic, indicating it may be a fake.
     
    he followed that search term on google, restricting it only to tumblr.com, and realized it was actually a growing spam ring.