Packaging Design

Packaging design is the visual skin that covers our world, and Print brings you the latest, most innovative projects. Print features not just beautiful, eye-catching work but sustainable, creative packaging design that reduces waste by limiting materials. We cover everything from large-scale branding initiatives to new ideas in food-label design, by the top packaging design firms everywhere.


How to Generate Attention-Grabbing Package Design Ideas

From big-box retailers to corner stores, arresting package design has always had its place. Package design that connects with the audience can be an incredibly rewarding experience for designers. It means that superb research was executed and that the hours of hard work has paid off. From the course, Consumer Packaging Strategy, instructor Jennifer Tausch...


Smokin’ Ladies

On the way to achieving first-class citizenship, women became first-class tobacco consumers. Steven Heller examines vintage cigarette ads.

The Bottle’s the Thing: The Branding Evolution of Soda Pop

My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning with the first issue in 1936 and continuing through the World War II years,...


Who Did That? And Why?

Ever wonder who designs everyday "stuff"? The stuff that is virtually invisible in plain sight? Steven Heller investigates, starting with Cosmos Combs.


Hazardous to Your Wealth

In 1975, the tobacco company of Yerevan, Armenia, ran a contest asking for a redesign of its cigarette packaging. Discover who won—and what happened next.