Packaging Design

Packaging design is the visual skin that covers our world, and Print brings you the latest, most innovative projects. Print features not just beautiful, eye-catching work but sustainable, creative packaging design that reduces waste by limiting materials. We cover everything from large-scale branding initiatives to new ideas in food-label design, by the top packaging design firms everywhere.

Vanessa Dewey on Designing Toy Packaging for Mattel

Vanessa Dewey has accomplished one thing that every inner child dreams about. She works for a toy company. And not only does she work for the toy giant, Mattel, she also designs their packaging. You can practically hear the squeals of delight from her inner child, or at least as I imagine. Confession: my inner...