Packaging Design

Packaging design is the visual skin that covers our world, and Print brings you the latest, most innovative projects. Print features not just beautiful, eye-catching work but sustainable, creative packaging design that reduces waste by limiting materials. We cover everything from large-scale branding initiatives to new ideas in food-label design, by the top packaging design firms everywhere.

The Bottle’s the Thing: The Branding Evolution of Soda Pop

My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning with the first issue in 1936 and continuing through the World War II years,...