Litho-Mania: Marketing with Lithography, Circa 1939

My last post concerned the photoengraving industry of the pre-Depression period. This week it’s pre-WWII lithography! Litho Media: A Demonstration of the Selling Power of Lithography, published in 1939 by Roger Stephens and edited by H. Homer Buckelmueller and Colin …

Black and Shiny and Tastes Like Glycyrrhiza Glabra

Don’t tell me you don’t like licorice. Even if you insist that you don’t, your mouth will water at the sight of this packaging and identity. Amarelli is an Italian licorice manufacturer—but not just any licorice or any manufacturer. It is a …

Get Rid of Brand Baggage at HOW Design Live

We’ve all got our baggage. Designers, clients, even entire companies—no individual or institution is completely free of its own quirks, foibles, habits, and biases. But what about when a brand has baggage? How can designers and marketers do their best …

The Gift (Cards) That Keep on Giving

I’ve held on to more used Target gift cards than I’m comfortable admitting—and yet here I am, making yet another public confession about my propensity for over-accumulating. Apparently, I’m not alone in thinking that Target gift cards are the best …

Weird What You Can Find at a Roman Mercatino

I never had the least expectation of finding ancient artifacts of my extended family’s family businesses at a Roman mercatino (flea market), but here they are. Confections from the confectioners.

The Bottle's the Thing: The Branding Evolution of Soda Pop

My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning …

For Foodies and Designers: A New Art

GE was just one of many corporations that tried to help the female consumer with household duties. Swell, beautifully designed meals were the order of the day. Of course the day (or year) was 1937; America was still strangled by …

Vintage Orange Crush Soda Bottles Take a Ribbing

I grew up drinking Orange Crush and hearing my mom tell stories of how it used to come in brown bottles, supposedly to protect the flavor. But by the time I was a kid, those days were long gone, and …

Packaging the Brand: Avon Calling

D.H. McConnell, a traveling book salesman, founded the now iconic Avon brand out of his California Perfume Company in 1886. He realized that “his female customers were far more interested in the free perfume samples he offered than his books.” …