Paula Scher

"Unjustified", Part II

By Paula Scher As promised, the following are my thoughts about future AIGA competitions (shows) and a response to the 160 plus posts to my recent article on Imprint “AIGA: Unjustified”. 1. Are Design Competitions an “elitist system”? I owe my career to the AIGA. I am a beneficiary of the exposure that comes...

AIGA: Unjustified

AIGA’s “Justified” competition will select examples of good design that are also described in terms of their effectiveness in meeting the client’s objectives. Entries will be judged based on their design attributes and also how well a short case is made on their effectiveness in a clear, compelling and accessible way. A discerning and...