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Subject: Wallpaper toasts Tony Blair's post-PM identity

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Emily Gordon
Posts:34

01/11/2008 3:11 PM Alert 
Not unlike a Beefeater standing guard at the Palace, this is some well-appointed British stationery. From the Creative Review blog:
Among the highlights of this year’s Wallpaper* Design Awards, announced at a stylish (natch) dinner last night, is Lucienne Roberts’ letterhead and stationery for former British PM, Tony Blair.

In his new life as a world peace-organising, £500,000-a-time speech-giving, half million a year-consulting, regular kind of guy, Blair offered Roberts what Wallpaper* terms the ‘dream job’ of creating the stationery for his post-PM vehicle, the rather awkward-sounding The Office Of Tony Blair. Roberts has used Serifa for the job, a slab serif typeface designed by Adrian Frutiger in the 60s and 70s. “They didn’t consider it a logo initially,” says Roberts of TOOTB’s reaction to her work, “but I think they do now”. Stephen Bayley in The Guardian is, of course, magnificently underwhelmed by the whole thing ("what a prosperous and socially ambitious provincial garage proprietor might have chosen circa 1974") but Wallpaper* gave it their Best Stationery prize.

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