In the past I have criticized graphic pieces produced by the Art Directors Club
(ADC), like the supercharged dildo from a few years back and last
year's "Pimp My Brand"
posters announcing ADC's annual awards dinner
and exhibtion. I don't mean to single them out, especially because they
also do some great things, yet once again I find myself soul-searching
the reason
behind the recent awards mailing flyer that parodies a evangelical
bible
tract pamphlet. Its not that it is overtly offensive, at least to
me, but it
is curious that the ADC would choose the graphic language of hellfire
and brimstone to get its congregation to buy a table for dinner.
DAMNATION! I says! Afterall, most of these streetcorner missives
are not well designed and poorly printed on cheap paper, ascetic
virtues presumably not shared by the ADC (unless it actually wants to
save costs on design and printing this year). And this has the patina
of bad, two-color printing on comparatively cheap paper.
So, when it came in the mail I almost threw it away, until I had a
profound revelatory vision: The return address saved it from the eternal burning
embers of the incinerator. Now, was that a miracle or what?
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