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Subject: A Week With The New Times

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Steve Heller
Posts:366

08/13/2007 5:03 AM Alert 
Yesterday I received my first narrow web Sunday New York Times, and I wasn't shocked at all. In fact, I was quite pleased. The new size is decidedly much easier to handle and thus to read.

As far as design goes, little has changed but much has been added in terms of nuances. For instance, all week I was trying to determine why the front page looked, well, cleaner. One small yet big answer: the hairline rules are thinner. What may be indistinguishable to some, actually makes a world of difference to all eyes.

God is in the details after all, thanks to Tom Bodkin.

On the whole the Times is still the Times, but Sunday's paper underscores the idea the paper has changed with the times. What was feared by some as world altering, is instead, thanks to intelligent design, a successful transition from one familiar format to another modern one.

I liken it to the new Times building. All the people and departments are more or less the same, but the new offices are brighter and cleaner, more comodious. In the new offices, the old  is not simply just made to fit into the new surround, but has an integrity all its own. Likewise the paper's type and image fit perfectly into the new size, just as it was designed to be.
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