ESI Design transforms a mega pharmacy to make it more people friendly. Here's what they set out to do:
Challenge: Create an enhanced customer experience for CVS’s new flagship store on 42nd Street that will break through NYC’s cluttered drugstore landscape.
Solution: ESI’s design solution is an exercise in how to achieve maximum impact under significant time and design constraints. Classic exterior signage and uncluttered windows craft a new invitation to shoppers. Once inside, they are greeted with bold, clean graphics easing navigation to and from CVS’s core service areas — 24-hour Pharmacy, Beauty and Checkout. Brighter walls, floors, fixtures and finishes, along with the addition of scent, create a lighter multi-sensory atmosphere throughout. Improved customer navigation is achieved by creating greater cohesion within the multi-tiered graphics system — moving from large lit rounds demarking general areas to end-cap directory signs to CVS’s “lollipop” category signs to small product signs. Each design enhancement works together to create an improved customer experience leading to increased customer satisfaction and loyalty.
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