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Steve Heller
Posts:366
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| 01/17/2008 7:24 AM |
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The Alex Steinweiss Tribute Exhibition opens at the Robert Berman Gallery in Los Angeles on January 19 - February 12.
Alex Steinweiss: Creator of the Album Cover
Original album covers, paintings and collages by Alex Steinweiss
And special tribute by selected artists.
Co-Curated by Kevin Reagan and Greg Escalante
Before Alex Steinweiss invented the album cover in 1938, at the age of 23, all albums came in plain brown wrappers. Steinweiss's idea to create a package that had something visual on the outside to lure the consumer was a huge success. That simple idea revolutionized the record business and spawned an entire new field of illustration - album cover art - that is now inseparable from the product it announces. Steinweiss's covers are still regarded as icons of the genre. He designed them as miniature posters, with eye-catching graphics, distinctive and vivid colors, and creative, original typography. He was an accomplished illustrator, and he incorporated original artwork into most of his pieces. The Steinwiess style
went hand in hand with the golden age of jazz, classical, and popular music.
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