Over the course of a week I have heard (or read) five seperate and distinct references to "Drinking the Kool-Aid," suggesting the phenom of being seduced by an unsavorily persussavie force. Of course, it references the mass suicide/massacre in Jonestown back in 1978.
The most recent reference is in Frank Rich's Sunday column:
But it’s the Clinton strategists, not the Obama voters, who drank the
Kool-Aid. The Obama campaign is not a vaporous cult; it’s a lean and
mean political machine that gets the job done. The Clinton camp has
been the slacker in this race, more words than action, and its
candidate’s message, for all its purported high-mindedness, was and is
self-immolating.
Anyway, I found myself Googling Kool-Aid to see whether this negative vernacular connotation has had an ill-effect on the brand. Instead, I found a museum devoted to the sweet powdery stuff here.
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