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Subject: The Fairey-ization of M&Ms

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Steve Heller
Posts:366

03/03/2008 6:38 AM Alert 
In an effort to cash in on the presidential election, street culture, and sugar highs M&Ms, everyone's favorite Advil-shaped candy, has borrowed a page from Shepard Fairey's Soviet stylebook. Is this not the ultimate candy coating of a revolutionary graphic language, or what?

But to be fair its just part of a pastiche campaign that sweetens the brand and tickles the senses.

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Forums > Columns > The Daily Heller > The Fairey-ization of M&Ms



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